Tribune buys "The Onion"

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Posted by Bud on June 25, 2010 at 09:39:19:

June 24, 2010
Chicago Tribune, The Onion become partners -- no joke

Looking to wring money from funny, the Chicago Tribune Media Group will take over ad sales, printing and distribution of The Onion in the Chicago market through a new partnership announced Thursday.

Onion Inc., parent of the satirical paper (and its pop culture-oriented insert its non-fiction complement the other thing, you know, um, with less jokes its excellent arts and entertainment section The A.V. Club), will retain the rights to and control of all editorial content for the Chicago edition, as it does elsewhere.

“We get to focus on what we do best — creation of award-winning comedy and pop culture content," Steve Hannah, The Onion's chief executive, said in the announcement. "And the Tribune gets to add a unique product to its portfolio of publications.”

Tribune Co.'s Chicago Tribune Media Group portfolio includes the Chicago Tribune, free commuter tabloid RedEye, the Spanish-language Hoy and Chicago magazine. Other CTMG partnerships include a deal to distibute copies of the Chicago Tribune's rival, the Chicago Sun-Times.

“This is a great opportunity to extend our reach among young adults and drive more results for our clients,” Tony Hunter, CTMG's chief executive, said in a statement.

Launched as a weekly newspaper in 1988 at the University of Wisconsin-Madison, The Onion has a print circulation of around 350,000 across eight cities from New York to Austin, Texas. It is looking to strike similar partnerships elsewhere while moving into other markets through franchising.

Onion Inc., which has its corporate headquarters in Chicago, says it reaches approximately 1.8 million readers in print weekly and 10 million monthly online. It has successfully leveraged its brand in a variety of ways, including bestselling books and a Web video channel.

In the Chicago area, The Onion each week distributes approximately 50,000 print copies at 1,900 locations. Brad Moore, CTMG's vice president of targeted media, said in a note to staff that the Onion's "strong readership among 18-34 year olds ... increases our reach within an important segment and beyond those we currently serve with RedEye and Metromix."

(Phil Rosenthal, Chicago Tribune)

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: June 24, 2010 : Chicago Tribune, The Onion become partners -- no joke : : Looking to wring money from funny, the Chicago Tribune Media Group will take over ad sales, printing and distribution of The Onion in the Chicago market through a new partnership announced Thursday. : Onion Inc., parent of the satirical paper (and its pop culture-oriented insert its non-fiction complement the other thing, you know, um, with less jokes its excellent arts and entertainment section The A.V. Club), will retain the rights to and control of all editorial content for the Chicago edition, as it does elsewhere. : “We get to focus on what we do best — creation of award-winning comedy and pop culture content," Steve Hannah, The Onion's chief executive, said in the announcement. "And the Tribune gets to add a unique product to its portfolio of publications.” : Tribune Co.'s Chicago Tribune Media Group portfolio includes the Chicago Tribune, free commuter tabloid RedEye, the Spanish-language Hoy and Chicago magazine. Other CTMG partnerships include a deal to distibute copies of the Chicago Tribune's rival, the Chicago Sun-Times. : “This is a great opportunity to extend our reach among young adults and drive more results for our clients,” Tony Hunter, CTMG's chief executive, said in a statement. : Launched as a weekly newspaper in 1988 at the University of Wisconsin-Madison, The Onion has a print circulation of around 350,000 across eight cities from New York to Austin, Texas. It is looking to strike similar partnerships elsewhere while moving into other markets through franchising. : Onion Inc., which has its corporate headquarters in Chicago, says it reaches approximately 1.8 million readers in print weekly and 10 million monthly online. It has successfully leveraged its brand in a variety of ways, including bestselling books and a Web video channel. : In the Chicago area, The Onion each week distributes approximately 50,000 print copies at 1,900 locations. Brad Moore, CTMG's vice president of targeted media, said in a note to staff that the Onion's "strong readership among 18-34 year olds ... increases our reach within an important segment and beyond those we currently serve with RedEye and Metromix." : (Phil Rosenthal, Chicago Tribune)

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