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WSCR-AM closing door on Mike North?

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Posted by chicagomedia.org on June 13, 2008 at 09:55:53:

North going south
WSCR-AM 670 is ready to shut the door on Mike North and his crass, low-rated morning show. North's contract expires July 1—is he also ready to walk away?

Industry sources say North has met with officials from WLS-AM 890, which might part ways with its morning tandem of Don Wade and Roma, whose contracts are said to be up in November. Last week North was spotted in the ABC Building, which is home to WLS, WMVP-AM 1000 and WZZN-FM 94.7, an oldies station.

North continues to find humor in outdated, sexist material. He recently voiced his displeasure for a female ESPN reporter with a crude sexual innuendo, suggesting she had slept her way into prime assignments.

Sources say WSCR has offered North no more than a two-year contract, in part so the station can make a run at WMVP-AM 1000 afternoon host Dan McNeil when McNeil's contract expires in May 2010.

So if North returns to WSCR after peddling himself around town, it will reflect an overall rejection by the Chicago market.

A ChicagoTribune.com poll last week revealed 7 in 10 want WSCR to dump North.

His most likely replacements would be Mike Mulligan and Brian Hanley, who analysts believe would earn higher ratings than North while requiring far less than the $800,000 or so the Score is believed to be offering.

(Teddy Greenstein)

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: North going south : WSCR-AM 670 is ready to shut the door on Mike North and his crass, low-rated morning show. North's contract expires July 1—is he also ready to walk away? : Industry sources say North has met with officials from WLS-AM 890, which might part ways with its morning tandem of Don Wade and Roma, whose contracts are said to be up in November. Last week North was spotted in the ABC Building, which is home to WLS, WMVP-AM 1000 and WZZN-FM 94.7, an oldies station. : North continues to find humor in outdated, sexist material. He recently voiced his displeasure for a female ESPN reporter with a crude sexual innuendo, suggesting she had slept her way into prime assignments. : Sources say WSCR has offered North no more than a two-year contract, in part so the station can make a run at WMVP-AM 1000 afternoon host Dan McNeil when McNeil's contract expires in May 2010. : So if North returns to WSCR after peddling himself around town, it will reflect an overall rejection by the Chicago market. : A ChicagoTribune.com poll last week revealed 7 in 10 want WSCR to dump North. : His most likely replacements would be Mike Mulligan and Brian Hanley, who analysts believe would earn higher ratings than North while requiring far less than the $800,000 or so the Score is believed to be offering. : : (Teddy Greenstein)

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