Posted by Steve Bartmanelstein on August 16, 2010 at 01:01:39:
"When Bruno Cohen took over as president and general manager of WBBM-Channel 2 nearly two years ago, he knew one thing for certain: The revolving door of news anchors had to stop spinning once and for all. At our first get-acquainted lunch, Cohen offered a shrewd outsiders assessment of the market and the CBS-owned stations place in it. Viewers had become so sick and tired of constant changes in front-line talent that theyd simply given up on Channel 2. The key to turning things around, he deduced, was to stick with an anchor team any anchor team, really and give the audience time to find them and become comfortable with them. It seemed like a reasonable strategy then, and it seems like a reasonable strategy now. Unfortunately, Cohen hasnt followed it."