Feder on the sinking of WLIT

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Posted by is Lorna the PD?! on September 29, 2010 at 01:18:43:

"Today, under Clear Channel ownership - and in the new world of consolidation and Portable People Meter ratings - Lite FM is far from the blue chip brand it used to be. Barely hitting the Top 10 in the 25-to-54 demo, it's known more now for its annual Christmas music stunting (which seems to run practically from Halloween to Groundhog Day) than for anything else."


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