Posted by Baseball Jones on October 06, 2010 at 18:45:58:
"A little hype for "Conan" will go a long way. Too much hype for "Conan" will go nowhere. ... A source with O'Brien's TBS show said the subject of promotion has been discussed at length. O'Brien's team obviously wants to avail itself of the opportunity the playoffs offers but is acutely aware of the fine line between enough and too much. The source speculated some will think TBS held back while others view the campaign as overkill during these first-round playoff series and the channel's American League Championship Series coverage, set to begin Oct. 15."