CBS 2 fires man behind Kurtis comeback


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Posted by Demetrio minus Corboy on October 08, 2010 at 02:20:21:

The man who was responsible for efforts to promote the return of Bill Kurtis to WBBM-Channel 2 and for commercials that tied news anchors to primetime entertainment shows is out as vice president of marketing at the CBS owned station.

Jim Corboy was dismissed Thursday after less than 18 months on the job. Bruno Cohen, president and general manager of Channel 2, described the parting as amicable and said he does not plan to fill Corboy's position. Instead, the department will be restructured with the addition of a writer/producer who will report to Vicki Bouchard, director of creative services. "In my view, I just did not need another layer of management in the marketing department," Cohen said.



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