New "competition" for all forms of radio

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: Radio Business Report announced ''Ludwig Enterprises launches new ad-supported network radio service'' : MIAMI--Ludwig Enterprises, Inc. (Pink Sheets: LUDW - News) Board of Directors announces that Radio Business Report, RBR.com, the 25 year old “Voice of the Broadcasting Industry” says “Looks like HD Radio and satellite may be getting some new competition soon. Ludwig Enterprises, a Nevada-based technology company with regional offices in Miami has acquired license rights for a revolutionary new method of broadcasting technology that attaches 50 new digital broadcast channels to an existing FM radio signal. This technology will allow Ludwig to contractually acquire the right to utilize currently issued FM radio station spectrum with minimal regulatory requirements. The company intends to deploy this technology in the top 50 markets. : RBR observation: "This GPS technology is particularly interesting for the local advertisers. It's probably good that Greenish (Ludwig’s CEO) is starting with ethnic programming that won't compete with the host stations.” : Ludwig’s remarkable Target Market Radio concept is centered on a concept of non-invasive geographical intelligence. The radio reports its geographical location on a timed interval to a central Network Operations Center (NOC). A profile of the radio listener is compiled so that local advertisers can target specific advertisements to persons in a specific area at a specific time such as lunch. Privacy is maintained in that neither Ludwig nor the advertisers have personal information about the listener, only that he or she should be in a specific location based upon a historical traffic pattern. Based upon GPS coordinates and historical profiles advertisers can plan specific and targeted campaigns. As an example, what restaurant chain would not want to specifically target advertisements to hungry radio listeners who are traditionally on the GPS move to various restaurants at lunch time to the exclusion of all others listeners? What shopping mall would not want to be able to target customers who traditionally are GPS located in other shopping malls and attempt through advertising to bring them to their location? The possibilities are limitless. : Ludwig is a new entrant into the digital radio market offering a new subscriber based radio service that plans on serving un-served or under-serviced ethnic markets. : Other non-traditional groups will also have access on this revolutionary new platform. Discussions are in progress with content providers to program an opera channel, an educational channel, a meditation channel and more. : Ludwig’s model is designed to provide specialized programming content not just to one local area but also over its network to fifty (50) geographical markets. No one market has to have a large number of subscribers. The cost of programming can be spread over all fifty (50) markets to make specialized programs available to targeted small but valuable groups of listeners. : ABOUT LUDWIG ENTERPRISES, INC. – Ludwig Enterprises, Inc., (LUDW), is a Nevada based technology company with regional offices in Miami, Florida. LUDW has acquired various licenses and rights for revolutionary new methods of radio broadcasting. This technology attaches fifty new digital broadcast channels to an existing broadcast signal. This technology will allow Ludwig Enterprises to contractually acquire the right to utilize currently issued broadcast station spectrum with minimal regulatory requirements. The company intends to deploy this technology into the fifty largest US demographic markets. : Programming will consist of twenty-four hour a day programs in such languages as Chinese, Pakistani, Russian, Hebrew and many others. Additionally there will be a limited number of specialty channels focusing on twenty-four hour a day: old time radio programs, readings of local and national newspapers (without commentary), specialty music channels including jazz and music forms not played on conventional stations, and educational programming. : (Ludwig press release)

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