NBC 5 Chicago Wins Promax Award


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Posted by chicagomedia.org on June 28, 2008 at 09:51:52:

NBC 5 Chicago Wins Promax Award


/ Chicago, Ill. - NBC 5 Chicago won the "On-Air Consumer Tie-in Promo Campaign Gold Award" for the "Who Stole the Show?" campaign at last week's conference in New York. "Who Stole the Show?" was a multi-platform campaign for General Motors to drive consumer interest via television, print, radio, in-store, street team and web to a car give-a-way contest during the Chicago Auto Show.

The Promax/BDA Promotion & Marketing Awards, which are presented each year at the annual conference. The awards are presented in each region and include more than 600 categories. The awards are regarded as the most prestigious for creative endeavors in this field.

Promax is the world's premier body for promotion and marketing professionals working in electronic and broadcast media.


(NBC 5 press release)


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