Rick O'Dell: Merlin Media's Missed Opportunity with Smooth Jazz

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Posted by MAGIC MIKE on September 08, 2012 at 11:32:06:

"When they flipped 87.7 from Smooth Jazz to alternative rock on April 30, Merlin Media could have boosted the audience on two of their stations, not just one. They were going for the young male demo on 87.7, of course, with the switch to rock. At the same time, in what I believe would have been a much simpler pursuit, they could have grabbed a healthy chunk of the sizable adult audience of Smooth Jazz fans they just released from 87.7. How? By putting more than a half-hearted effort into the launch of Smooth Jazz on their HD channel, 97.9-HD3." More..

RICK O'DELL

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: "When they flipped 87.7 from Smooth Jazz to alternative rock on April 30, Merlin Media could have boosted the audience on two of their stations, not just one. They were going for the young male demo on 87.7, of course, with the switch to rock. At the same time, in what I believe would have been a much simpler pursuit, they could have grabbed a healthy chunk of the sizable adult audience of Smooth Jazz fans they just released from 87.7. How? By putting more than a half-hearted effort into the launch of Smooth Jazz on their HD channel, 97.9-HD3." More..

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