Posted by chicagomedia.org on July 03, 2008 at 07:59:04:
Clear Channel Reworks 'Less Is More'
SAN ANTONIO -- July 2, 2008: Clear Channel Radio President/CEO John Hogan says the "Less Is More" inventory-reduction program "broke new ground" four years ago, but now it's time to refine the inventory guidelines.
"Less Is More," Hogan said in an memo Wednesday to CCR employees, "was an important first step." But, he continues, "Today, I'm pleased to let you know that we're taking the next step in this ongoing journey. Armed with a recently completed, in-depth analysis of more than two years of real performance data, we are again refining our inventory-capacity guidelines."
Now the guidelines will be customized by both station and daypart, says Hogan. "In some cases, we will be reducing inventory further," he writes. "In other cases, we will be increasing it. In all cases, the changes are designed to give you the greatest opportunity to compete effectively for listeners and for revenues."
The memo goes on, "You can be sure that we will continue to evolve and improve our inventory capacity and mix using real performance data and input from you. And we remain committed to maintaining our competitive advantage of having the lowest commercial and promotions loads -- as well as the shortest spot breaks -- in our markets. I look forward to the improved performance I know these adjustments will help bring."
(Radio Ink)