John Gorman rips WLUP & Q101


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Posted by chicagomedia.org on July 15, 2008 at 11:38:35:

Let’s visit Chicago and Emmis’ two shattered stations – victims of paralysis by analysis. In the latest Arbitron both stations are tied for 19th place.


Remember when these stations were to be “reinvented”?


I deliberately sent in an application for that job – just to see if it had anything to do with straightening out their two troubled stations’ programming. It didn’t. The Coot had that part “under control.” In other words, it wasn't his fault they had no listeners. It was the marketing. Uh-huh?


The Loop? A station that’s lost in music, lost in time. Its talent trapped in a dated, image-less station stuck in an unholy relationship with prophet of doom. There’s no excuse for the Loop’s lock at the bottom of the Arbitron though the Coot always seems to find a dozen of them up his sleazy sleeve.


Then there’s Q101. The Coot doesn’t know his alternative from active rock. Music on shuffle? That’s so Jake! Did he even read his own “bedroom” “study” (quotations on purpose)? If he appraised his own “research” he’d learn that the alternative rock audience doesn’t want to hear some radio station’s shuffle – especially a commercial station they used to listen to until it got too Edged out – and doesn’t have a remote idea what alternative is or what music is popular today to its listeners.


Here’s a free clue. Not every male listening to rock music is a member of Knucklehead Nation. In fact, most aren’t. Capish?

I think the Coot needs a new slogan for his “research” and unctuous cheerleading: Fake – but accurate.

For Emmis, I agree that obits have been precipitately posted and its requiems are being prematurely sung.

There’s a difference between committees and teams.



A camel is a horse designed by a committee.


I know of no successful radio station built by a committee but I can easily recognize the most successful stations as the end result of teamwork.


I’d try explaining teamwork to the Coot but, once gain; it would be like trying to tell a stranger about rock and roll.

(gormanmediablog.blogspot.com)


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