Posted by chicagomedia.org on July 25, 2008 at 07:23:20:
Arb Releases Preliminary Chicago PPM Data
ARBITRON has released the first preliminary radio ratings from the CHICAGO PPM radio ratings service. Top line ratings data from the JUNE PPM survey month, covering MAY 29th through JUNE 25th, are being delivered to subscribing radio stations, agencies and advertisers as an aid in planning for the transition from diary-based to electronic radio ratings.
CHICAGO is one of eight radio markets scheduled to make the transition to PPM service in SEPTEMBER 2008.
The PPM service in HOUSTON, PHILADELPHIA and NEW YORK has already shown that total weekly (cume) audiences for radio stations are up substantially over what the diary had reported. Preliminary data from CHICAGO show the same overall result.
"Just as we have seen in our previous PPM markets, the CHICAGO JUNE 2008 ratings show significant growth in the total audience reach of individual radio stations. That means advertisers can now turn to radio for something that they prize: the ability to deliver reach against a specific target audience," said Pres. Sales And Marketing PIERRE BOUVARD. "We also see that, even as individual station cume audiences have increased due to PPM’s unique ability to track every station that a person can hear, radio still maintains its targetability."
(AA)