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Posted by Oops on August 08, 2008 at 19:00:15:

Arbitron Busts WCMC/Raleigh For Liners


By Mike Stern


Capitol Broadcasting sports WCMC (99.9 the Fan)/Raleigh gets a note from Arbitron in the spring book for two liners the station ran during the ratings period.


The first was "I'm [personality name], reminding you to remember the time you spent listening to [program name] from [program's starting time] to [program's ending time] on the New 99.9 FM the Fan."


The second was "Thanks sports fans for making us the Triangle's No. 1 sports radio station, winter Arbitron 2008 12+ full-week Cume. Keep listening to the New 99.9 FM the Fan."


Arbitron's Thom Mocarsky clarifies that the station was not de-listed, "The activity notice was not the reason they do not appear in the spring 2008 Raleigh market report. The station did not meet minimum reporting standards for the spring 2008 Raleigh market report."




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