AHAA backs idea of diary AND PPM ratings system

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Posted by chicagomedia.org on August 21, 2008 at 07:52:14:

In Reply to: City of New York files complaint against PPM posted by chicagomedia.org on August 15, 2008 at 10:50:10:

Isabella Sánchez, chairwoman of the Association of Hispanic Advertising Agencies (AHAA) PPM Council, tells R&R that AHAA learned of and backed a proposal by the Spanish Broadcasters Association to Arbitron requesting it release both diary and PPM ratings until the issues related to PPM's Hispanic sampling are resolved.

"We think its OK since Nielsen has done that for years for TV and we are used to it," says Sánchez, who serves as VP/managing director of Tapestry.

Sánchez says the proposal was rejected by Arbitron because, according to Arbitron, providing both diary and PPM numbers is not a viable option and having two currencies in the market doesn't make sense.

(R&R)

Follow Ups:

FCC requests input on PPM petition chicagomedia.org 09:46:03 09/05/08 (0)
NABOB FCC petition filed against PPM chicagomedia.org 22:15:00 09/03/08 (1)
AHAA FCC petition filed against PPM chicagomedia.org 10:28:34 09/03/08 (2)
SRA responds re: Arbitron strong PPM dispute chicagomedia.org 17:34:41 08/27/08 (0)
Arbitron strongly disputes alleged PPM issues chicagomedia.org 16:25:41 08/21/08 (1)

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: Isabella Sánchez, chairwoman of the Association of Hispanic Advertising Agencies (AHAA) PPM Council, tells R&R that AHAA learned of and backed a proposal by the Spanish Broadcasters Association to Arbitron requesting it release both diary and PPM ratings until the issues related to PPM's Hispanic sampling are resolved. : : "We think its OK since Nielsen has done that for years for TV and we are used to it," says Sánchez, who serves as VP/managing director of Tapestry. : : Sánchez says the proposal was rejected by Arbitron because, according to Arbitron, providing both diary and PPM numbers is not a viable option and having two currencies in the market doesn't make sense. : (R&R)

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