Posted by chicagomedia.org on August 26, 2008 at 19:32:01:
'Chicago Tribune' Redesign Prototype Boasts 'Trib' Nickname
NEW YORK The Chicago Tribune has long been nicknamed "The Trib." But if a redesign prototype being passed around the Web becomes the final choice, that nickname will be a formal part of the paper.
A prototype obtained by E&P offers a radical change to the Tribune's legendary flag, with the older "Chicago Tribune" title placed in small letters at the top and a blown-up "trib" (in lower case type) set in white against a black background.
The redesign version, which is likely one of many being reviewed, is dated Aug. 4, 2008, with a Page One story about Barack Obama's advisor and friend Valerie Jarrett, an investigation into the use of school computers, and a teaser to a Chicago Bears story inside.
The slogan "HOME OF THE MIDWEST'S LARGEST REPORTING TEAM" is placed under the flag, along with a reminder that the paper's news is available "24 HOURS A DAY AT CHICAGOTRIBUNE.COM."
"I would caution you against accepting anything you have as anything other than a work in progress," said Tribune Co. Senior Vice President/Corporate Relations Gary Weitman. When asked if the prototype was among those still being considered, he said: "We are just not talking about it until it is debuted."
Weitman said the redesign is expected to debut before the end of September. So far this year, the company's Orlando Sentinel, South Florida Sun-Sentinel in Fort Lauderdale and Baltimore Sun have debuted redesigns. The new Sun-Sentinel boasts a large "S" in its new flag.
(Editor & Publisher)