Posted by chicagomedia.org on September 02, 2008 at 19:07:45:
THE CONTENT FACTORY inks a deal to produce a weekly fantasy football show with PRO FOOTBALL WEEKLY and will take over sales and marketing of the existing "PRO FOOTBALL WEEKLY" show. Current producers SYNDICATION NETWORKS will be compensated to produce and syndicate the latter show.
"PRO FOOTBALL FANTASY WEEKLY" will be produced by CBS Sports WSCR-A (670 THE SCORE)/CHICAGO and hosted by the magazine's HUB ARKUSH and will be available on-air and online starting SEPTEMBER 7th; a daily one-minute "PRO FOOTBALL FANTASY UPDATE" will also be available.
"Fantasy leagues continue to drive a ton of interest in the games for football fans and there is a hunger for information." said THE CONTENT FACTORY's CEO JIMMY DE CASTRO. "There is no better brand with which to align ourselves than HUB's PRO FOOTBALL WEEKLY when it comes to information, expertise and insight for the fan."
"I've always wanted to expand the appeal of our show to the fans of fantasy football and this partnership with THE CONTENT FACTORY makes that happen," said ARKUSH. "JIMMY has a vision for this arena that makes it exciting. We'll have more to announce as we continue to develop content together."
WSCR PD MITCH ROSEN said, "Our listeners are passionate about fantasy football and we are delighted to be the flagship for this exciting new show."
And SYNDICATION NETWORKS CEO CHRIS WITTING added, "We look forward to working with JIMMY and THE CONTENT FACTORY on this great addition to the PRO FOOTBALL WEEKLY portfolio of radio content."
(AA)