Posted by chicagomedia.org on October 08, 2008 at 21:12:14:
CBS Radio Inks Deal With Mass 2 One Media
CBS Radio announces a new agreement with Mass 2 One Media (M2O), to centralize its stations' "loyal listener clubs" into a unified platform. M2O is "a leading loyalty marketing company specializing in media."
In a statement, CBS Radio VP of Communications Karen Mateo says, "Over the course of the last three years we’ve moved all of our websites onto a common web platform, created a new streaming platform, rolled-out a unified video platform, launched a new mobile and a common ad serving platform, all with the overall goal of giving our stations best of breed systems in each applicable field. Each of these strategic moves has allowed us to grow audiences, increase engagement with our listeners, and better serve our advertisers. The Mass 2 One platform will allow us to complete the circle and bring the last of our systems under a common umbrella."
The first market to launch the system will be Los Angeles.
(FMQB)