New York AG Sues Arbitron


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Posted by chicagomedia.org on October 10, 2008 at 10:40:07:

In Reply to: NY Attorney General urges avoidance of Arbitron PPM early release posted by chicagomedia.org on October 06, 2008 at 19:13:11:

N.Y. AG Sues Arbitron

New York attorney general Andrew M. Cuomo has announced that his office has filed a lawsuit in New York County Supreme Court against Arbitron. The lawsuit accuses Arbitron of deceptively claiming that its portable people meter (PPM) system is valid, fair, and representative of diverse radio markets. It also charges Arbitron with failing to disclose important flaws in the PPM methodology to broadcasters, advertisers, shareholders and the public, including serious shortcomings in the accuracy of the new system and its inadequate representation of African-Americans and Latinos.

More details soon.

(Radio & Records)



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