Arbitron Releases 'Network Radio Today'

Subject:

Comments:
: Arbitron has released its 2008 "Network Radio Today" report, a national profile of radio listening behavior. Using the 250,000 person sample RADAR -- the national radio ratings service -- the report provides information for advertisers and broadcasters on listeners age, sex, race/ethnicity, education and income. : Bruce Supovitz, Arbitron VP of national radio services explains, "'Network Radio Today' offers you a window into the dynamic world of national radio and its listeners, as well as an overview of RADAR, the national radio ratings service." : Notable findings include that network radio reaches 70% of college graduates on a weekly basis, 74% of people earning over $75,000 and 86% of African-Americans aged 25-54. : (Mike Stern, Radio & Records)

Optional Link URL:
Link Title:
Optional Image URL:

Enter verification code: