Posted by chicagomedia.org on November 07, 2008 at 09:54:26:
In Reply to: New Chicago October 2008 PPM Ratings Released posted by chicagomedia.org on November 05, 2008 at 19:55:16:
Chicago: BONNEVILLE Driving Success; WBBM-AM Gains; Regional Mexican Grows in Windy City
BONNEVILLE continues to see the top 5 in two key demos -- 18-49 and 25-54 between Classic Rock WDRV and Hot AC WTMX. Similar to NEW YORK, CHICAGOANS seemed to need to stay on top of the presidential election and the financial crisis among other news topics as CBS News WBBM-A gains in all three demos in OCTOBER PPM results -- a definite trend in PPM markets.
25-54: WDRV (THE DRIVE) maintains #1 25-54, but not by much as #2 WBBM-A climbs from 4th in SEPTEMBER and is within striking distance of THE DRIVE. UNIVISION’S Regional Mexican WOJO slips from 2nd to 3rd but remains strong. 4th place goes to WTMX which dips slightly having ranked 3rd last month. At #5 is CLEAR CHANNEL Urban AC WVAZ which moves 8th to 5th in OCTOBER. At #6 is EMMIS Rock WLUP followed by a two-way tie at #7 between CITADEL Classic Hits WLS-F (TRUE OLDIES 94.7) and CBS Country WUSN. 9th place goes to Regional Mexican WLEY which slips three places in rank from SEPTEMBER. 10th place goes to TRIBUNE News/Talk WGN-A followed by 11th place CBS AAA WXRT. 12th place finds a two-way tie between CLEAR CHANNEL AC WLIT and CBS Sports WSCR-A, as WLIT pulls ahead of rivals WCFS and WILV. At #14 have a two-way tie with CLEAR CHANNEL Urban WGCI -- which sees a slight increase from the month before -- and CITADEL Talk WLS-A which also goes up from last month. At 16th place is another two-way tie between CBS AC WCFS and BONNEVILLE gold-based AC WILV (LOVE-FM). 18th place sees a two-way tie between CLEAR CHANNEL Top 40 WKSC and ESPN Sports WMVP-A. Finally, at #20 is CBS Adult Hits WJMK (JACK-FM).
18-49: WOJO captures #1 with a sizeable lead over 2nd place WTMX. 3rd place goes to WUSN followed by a two-way tie at 4th between WBBM-A and WDRV. WBBM-A moves to 4th from last month’s 7th place showing -- a significant improvement. 6th place sees a two-way tie between CLEAR CHANNEL sister stations WKSC and WVAZ. 8th place belongs to WLEY, 9th place has a two-way tie with WGCI and WLUP. At #11 is WCFS, 12th is a two-way tie between WLS-F and WXRT. 14th place goes to WBBM-F with 15th belonging to WLIT. 16th sees a three-way tie between WGN-A, WLS-A and UNIVISION Spanish Oldies outlet WPPN. Finally, a three-way match at #19 sees WLIV, EMMIS Alternative WKQX (Q101.1), and WMVP.
18-34: By a large advantage WOJO ranks #1 among 18-34s in the OCTOBER PPM results. Distant at 2nd is WKSC followed by #3 WUSN. 4th place goes to WGCI, 5th to WBBM-F which has a nice increase from SEPTEMBER, and 6th place shows a two-way tie between WLEY and WTMX. Ranking #8 is WKQX, 9th is a two-way tie between the market’s principal AC outlets: WCFS and WLIT. 11th place goes to WMVP which sees an uptick from last month. 12th place goes to WLS-F which slips from last month’s #8 ranking. 13th place has a two-way tie between WPPN and WVAZ -- both stations bumping up to 13th after having ranked #15 in the SEPTEMBER results. 15th place belongs to WGN-A, 16th is a two-way tie with WBBM-A and CRAWFORD Urban WPWX. 18th has a two-way tie between WDRV and UNIVISION’S Latin/Urban WVIV.
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