Posted by chicagomedia.org on November 12, 2008 at 15:18:39:
New York Is Highest Internet Streaming PPM Market
According to an ARBITRON analysis of 233 encoded Internet streams of AM/FM radio stations in 10 PPM markets, NEW YORK's Metro has the highest share (1.3%) of unweighted quarter-hours credited to encoded Internet streams of AM/FM stations.
The 10 markets analyzed during the OCTOBER PPM survey (HOUSTON was excluded due to HURRICANE IKE) of encoded streams of AM/FM stations averaged a 1.0 share of unweighted quarter-hours to all encoded radio.
Approximately 74% of all exposure to digital radio occurs away from home. Persons 25-54 dominates digital radio listening. Digital radio listeners are 73% more likely than the population at large to be persons 25-34; 40% more likely to be persons age 35-44, and 28% more likely to be 45-54.
The 233 Internet streams of AM/FM radio stations were credited with at least one quarter-hour of exposure among the more than 26,000 monthly in-tab respondents in NEW YORK, LOS ANGELES, CHICAGO, SAN FRANCISCO, PHILADELPHIA, ATLANTA, DALLAS, WASHINGTON DC, DETROIT, and RIVERSIDE. The embedded markets are included as part of the "core" metros.
Market Breakdown
Below is the market share (6+ MONDAY-SUNDAY, 6a-Mid) of exposure to encoded streams of AM/FM stations Unweighted quarter-hours to encoded media outlets:
NEW YORK -- 1.3
SAN FRANCISCO -- 1.2
ATLANTA -- 1.2
LOS ANGELES --1.1
RIVERSIDE-SAN BERNARDINO -- 1.0
DETROIT -- 0.9
CHICAGO -- 0.9
PHILADELPHIA -- 0.8
DALLAS-FT. WORTH -- 0.7
WASHINGTON, DC -- 0.6
Format Breakdown
AC digital outlets had the highest of the unweighted quarter-hours of listening (15.8%) to Internet streams of AM/FM radio stations followed by News/Talk (14.9%). Below is format share of unweighted quarter-hours:
AC -- 15.8%
News/Talk -- 14.9%
Classic Hits -- 7.1%
Hot AC -- 7.0%
Classic Rock --6.0%
Urban Contemporary -- 5.1%
Country -- 3.4%
Sports -- 3.4%
Urban AC -- 3.3%
Talk -- 3.2%
(All Access)