Don & Roma sign new 4 year contract


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Posted by chicagomedia.org on November 17, 2008 at 19:35:36:

WLS-AM, Don and Roma Wade agree on four-year renewal

Don and Roma Wade have agreed to continue doing weekday mornings for Citadel Broadcasting's WLS-AM 890 for the next four years.

Financial terms of the renewal, negotiated by agent-attorney Eliot Ephraim of Ephraim & Associates, were not immediately available. Paperwork was still being finalized late Monday.

"They've been a huge part of the radio station and will continue to be for the foreseeable future," WLS-AM President and General Manager Mike Fowler said. "I love having them start off the mornings on WLS."

The Wades, who will mark their 30th wedding anniversary next year, have been on WLS-AM since December 1985. They shifted to mornings in the summer of 1989 after the station changed its formats, moving from music to talk.

The couple's value has only surged of late, as Arbitron's recent switch from diaries to Portable People Meters to determine ratings in the Chicago market has shown them to be among the city's top draws.

These renewal talks were more amicable than four years ago, when the Wades were off the air for around two months while a contract was hammered out. With both sides confident a deal eventually would be worked out, there was no on-air interruption even after their contract expired in the first week in November.


(Phil Rosenthal, Chicago Tribune)


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