Posted by chicagomedia.org on November 21, 2008 at 14:43:59:
In Reply to: Eddie & Jobo fired from B96 posted by WOW on November 21, 2008 at 11:26:09:
Radiocrunch Chicago Analysis
RADIOCRUNCH/MUSICRUNCH principals ANTHONY ACAMPORA and KEVIN McCABE have been monitoring ratings and music trends in PPM markets. They have been watching the shift in CHICAGO and shared some data with us:
EDDIE & JOBO ranked 11th adults 18-34 in the OCTOBER monthly, while DREX, who does AM drive at CLEAR CHANNEL Top 40 rival WKSC (103.5 KISS-FM) came in 3rd. With women 18-34, KISS was 3rd and B96 9th - but KISS dominated in share.
ACAMPORA commented, "Using MEDIABASE airplay data, our analysis shows B96 now playing 19 of the top 25 songs on the Top 40 chart versus only 15 on the Rhythmic chart. Meanwhile, KISS is now playing 18 of the top 25 on the rhythmic chart versus 15 on the Top 40 chart. New on the B96 playlist this week is JASON MRAZ/I'm Yours - a song KISS isn't playing. This might be the closest B96 has been to a true Top 40 station in 20 years - and maybe more mainstream than KISS at this moment."
McCABE noted, "PPM is envoking change at heritage stations in America's biggest markets. This is an example of a market that has recently gone current with the meter and we're watching stations shift. While this isn't a sudden change for B96, it's one that has been going on for a while. Where two years ago, the line between Rhythmic and Urban was blurry, we're now seeing Top 40 and Rhythmic become very close - especially in these larger markets."
(All Access)