Posted by chicagomedia.org on February 06, 2008 at 10:03:46:
Who knew there was even a channel 48?
From those wonderful folks who brought you "The U" and "Me-TV" now comes another channel of classic TV.
In the latest brand extension from Chicago-based Weigel Broadcasting, WFBT-Channel 48 is becoming WMEU-Channel 48.
Welcome to "Me-Too."
Starting March 1, the station will turn into a companion to WWME-Channel 23, the home of vintage reruns known as "Me-TV." Between the two, more than 100 different series will be aired.
Brokered ethnic and foreign language programming now on Channel 48 will switch to one of six digital channels of Weigel's WCIU-Channel 26. "Me-Too" also will be carried on Comcast Digital Channel 247 as well as WOW and RCN cable systems.
"The combination of 'Me-TV' and 'Me-Too' will allow us to expand the classic TV franchise in an unprecedented way," said Neal Sabin, executive vice president of Weigel Broadcasting.
As part of the company's overall digital strategy, Sabin said, having a second stream of classic shows will allow development of targeted blocks of programming for different demographics. It also will create a classic program stream when sports preempts regularly scheduled shows.
Among the titles on "Me-Too" will be a Sunday "Noir at Night" block of "Route 66," "Naked City," "77 Sunset Strip" and "Boris Karloff's Thriller."
A Saturday night "pajama party" lineup will feature "Square Pegs," "Silver Spoons," "Facts of Life," "The Monkees," "The Brady Bunch" and "The Partridge Family."