Posted by Healthy Competition on November 28, 2008 at 13:09:31:
In Reply to: WLIT going Christmas tomorrow posted by chicagomedia.org on November 13, 2008 at 22:46:25:
When WLIT flipped all Christmas, I envisioned all the "Bah Humbug" listeners flipping over to the New Fresh 105.9 and being quite content that they had an outlet in which to avoid the early holiday spirit. However, yesterday (Thanksgiving) it appears WCFS also flipped Christmas. I wonder if they will be taking on WLIT with advertising. WLIT sponsored Santa in the State St. Thanksgiving parade and has been running a plethora of TV ads for the last few weeks (al be them the same commercials they've run for the last few years).
Mucho points to CBS for being very defensive against WLIT. They've set WLIT in their sights and are taking them on full speed, deciding not to even let WLIT capitalize on the holiday thing.