Steve Dahl's future


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Posted by chicagomedia.org on December 04, 2008 at 23:19:54:

In Reply to: Steve Dahl will be fired posted by Yo on December 04, 2008 at 20:10:03:

Steve Dahl's future

Rod Zimmerman may be happy to talk holiday music, but one thing the CBS Radio executive isn't discussing right now is the future of Steve Dahl at CBS Radio-owned WJMK-FM (104.3). This week rumors swirled in the local radio world that Dahl's exit from the adult hits station is imminent, but Zimmerman wasn't talking.

Still, Zimmerman has demonstrated he can move abruptly and decisively, as evidenced by his swift removal last week of another pair of longtime radio hosts from CBS Radio's Top 40 WBBM-FM (96.3), namely Ed Volkman and Joe Bohannon.

Dahl, who once upon a time was about as much of a popular shock jock as Chicago radio ever had, now has two things working against him -- low ratings and a relatively huge salary. At cash-strapped CBS Radio, these two factors no doubt are what will force Zimmerman's hand, sooner, it appears, rather than later.

(Lewis Lazare, Chicago Sun-Times)


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