Posted by chicagomedia.org on December 15, 2008 at 18:00:05:
In Reply to: Chicago PPM Ratings Released (November) posted by chicagomedia.org on December 03, 2008 at 17:55:30:
Radiocrunch/All Access Exclusive: November Top 3 Market PPM Results
RADIOCRUNCH/MUSICRUNCH partners ANTHONY ACAMPORA and KEVIN MCCABE take us for a look inside the NOVEMBER PPM results from ARBITRON for the top three markets: NEW YORK, LOS ANGELES, and CHICAGO. NOVEMBER was pretty active on the news front with the presidential election and a failing economy giving News and Talk stations a lot to cover and talk about.
Chicago: V103 Grabs 25-54 Crown; Spanish-Language Shares Grow
A change at the top of the 25-54 rankers in CHICAGO, along with continued growth for Spanish-language outlets highlight NOVEMBER in the WINDY CITY.
25-54: CLEAR CHANNEL Urban AC WVAZ (V103) ascends to the top spot in the coveted 25-54 demographic. V103 vaults from 5th place in OCTOBER, knocking BONNEVILLE Classic Rock WDRV (THE DRIVE) to #2 by a tenth. UNIVISION Regional Mexican WOJO remains #3 but grows in share (up 41% since July). The election didn't necessarily drive a big jump for CBS News WBBM-AM in NOVEMBER (it had a huge OCTOBER), but the station was still a solid 4th (and up 50% from July). BONNEVILLE Hot AC WTMX holds down 5th. SBS Regional Mexican WLEY surges from 9th to 6th - achieving their highest ratings to date. CBS Country WUSN retains its 7th place ranking, just ahead of CITADEL Classic Hits WLS-F, which finishes 8th. EMMIS Rock WLUP slides from 6th to 9th, with a tie for 10th between CLEAR CHANNEL Urban WGCI and CITADEL Talk WLS-AM. Both of those stations were tied for 14th in OCTOBER. Four of CHICAGO's top ten stations were either African American or Hispanic targeted 25-54. The hotly contested AC battle remains just that with CLEAR CHANNEL's WLIT remaining 12th, while CBS outlet WCFS (FRESH) and BONNEVILLE's WILV (LOVE-FM) tied for 14th. In the middle of that was CBS AAA WXRT, which was off for the fourth time in five months. WXRT is down 28% since July. CHICAGO PUBLIC RADIO noncommercial News-Talk WBEZ surges from 23rd in OCTOBER to 16th in NOVEMBER, a definite benefactor of the election. They are tied with CBS Adult Hits WJMK (JACK-FM) and UNIVISION Spanish Oldies WPPN (RECUERDO). CLEAR CHANNEL Top 40 WKSC and ESPN Sports WMVP-A round out the top 20. Taking an enormous drop of the top 20 is TRIBUNE Talk WGN-A, which slides all the way from 10th in OCTOBER (during the CUBS playoff run) to 21st in NOVEMBER.
18-49: WOJO holds the top position here and wins by a pretty healthy margin over V103, which surges from 6th in OCTOBER to 2nd in NOVEMBER. Tied for third are WTMX and WUSN. WDRV is off for a fifth straight month and now resides at #5 (down 30% from JULY). WKSC holds in 6th, tying them with WLEY (which rises from 8th in OCTOBER). WBBM-A slides from 4th to 8th. WGCI and WLUP round out the top 10. WLS-F moves from 12th to 11th, switching spots with WCFS. CBS Rhythmic WBBM-F (B96) inches up to 13th place (and achieves its best 18-49 share to date). WLIT and WPPN tie for 14th. WBEZ soars from 24th to 16th in this cell as well, tying them with WLS-A. WILV ties with WJMK at 18th, with JACK up from 23rd. Keep in mind that this is prior to the departure of STEVE DAHL. WMVP-A and WXRT tie for 20th.
18-34: WOJO is the dominant winner here, beating its closest competitor by 37%. WKSC grabs the #2 position. WGCI climbs into a 3rd place tie with WUSN. WLEY moves from 6th to 5th, swapping places with B96. WTMX slides from 6th to 7th. WVAZ rises from a tie with WPPN to 8th place, while WPPN climbs to 9th. WLS-F rounds out the top 10. Missing from action is EMMIS Alternative WKQX (Q101). The station slides to 12th 18-34, 22nd 18-49, and 25th 25-54.