Posted by chicagomedia.org on January 13, 2009 at 20:50:16:
In Reply to: Tribune to sell TABLOID version of newspaper posted by chicagomedia.org on January 13, 2009 at 20:49:27:
Chicago Tribune publisher Tony Hunter's memo to staff
From: Hunter, Tony W.
Sent: Tue Jan 13 09:52:14 2009
Subject: Fully packed Tribune -- now in a convenient carry-on size
Fellow owners,
Consumers will find a newly packaged and more compact version of the Chicago Tribune when they pick up their copies at newsstands, retail outlets or honor boxes all over Chicagoland on Monday. Starting on the 19th, all weekday single-copy editions of the paper will be published in a tabloid-size format.
Many consumers have been telling us that they wanted more "friendly'' packaging, while insisting the edition includes all the useful, high-quality news and information that's in the broadsheet. They asked, and we will deliver.
Editorial content in both editions will be the same. Expect to see Main News, Chicagoland, Business, Editorial pages and Sports in the new format. Sections such as Play and Good Eating will continue to be printed in the broadsheet format and will be inserted inside the tabloid edition. This is a single copy channel play; home delivery customers will continue to receive the broadsheet newspaper, and there are currently no plans to offer them the tabloid format.
We're promoting the new tabloid version through a comprehensive consumer awareness and public relations campaign. Starting Monday you'll see print, broadcast and outdoor advertising running over the next few weeks. Plus, to encourage trial of the new product, the newspaper will be free at retail outlets on launch day.
The tabloid edition continues the spirit of "It's a Whole New Day." The new edition of the Chicago Tribune reinforces the fundamental shift in the way we serve consumers and advertisers--listening to their feedback and implementing innovative solutions. This is just one of our company's aggressive steps to solidify our position as Chicagoland's #1 source of news and information. We've said standing still is not a good strategy, so it won't end here.
Time to sell more newspapers,
Tony