Posted by chicagomedia.org on January 14, 2009 at 19:38:46:
In Reply to: Ed Sherman reviews 'Monsters in the Morning' - Day One posted by chicagomedia.org on January 12, 2009 at 13:50:31:
Decent early ratings for North show
Posted by Ed Sherman
at 1/14/2009 7:56 AM CST on Chicago Business
The new "Monsters in the Morning" got off to a decent start in the all-important targeted male demographic Monday.
Overall, the show did a 0.31 rating; 1 local ratings point is worth more than 35,000 homes. However, in men ages 18-49, a vital demo for advertisers, the show did a 0.52 rating. That placed it fourth in the Chicago market from 6-9 a.m., ranking ahead of the local ABC and CBS TV stations.
Undoubtedly, some viewers tuned in to "Monsters" to give it an opening-day test drive. Then again, some people haven't gotten word the show exists.
There's a long, long way to go before we really know the final score here.
(Crain's)