What if WLUP-FM must replace Jonathon Brandmeier?

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Posted by chicagomedia.org on March 09, 2009 at 11:42:23:

What if WLUP-FM must replace Jonathon Brandmeier?
By Lewis Lazare | Sun-Times | March 6, 2009 10:48 AM

Should Emmis Communications-owned WLUP-FM (97.9) wind up losing the services of morning drive show host Jonathon Brandmeier to Tribune Co.'s WGN-AM (720), the classic rock station will have to come up with something pronto to replace its morning star. Sources say one possible option that could work -- at least for a while -- is a syndicated comedic radio show called "The Bob & Tom Radio Show," fronted by Bob Kevoian and Tom Griswold. Punchline magazine referred to them as "midwest radio gods."

For WLUP, the chief virtue of picking up such a show would be the cost -- quite low in comparison to retaining Brandmeier and his production team. The downside is that Chicago audiences typically don't respond well to syndicated product. But Rick Balis, the man taking over programming responsibilities at the Loop in the wake of Thursday's mass firings, knows the Bob & Tom show well, because it airs on the St. Louis station KSHE-FM (94.7) that Balis also programs.

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: What if WLUP-FM must replace Jonathon Brandmeier? : By Lewis Lazare | Sun-Times | March 6, 2009 10:48 AM : : Should Emmis Communications-owned WLUP-FM (97.9) wind up losing the services of morning drive show host Jonathon Brandmeier to Tribune Co.'s WGN-AM (720), the classic rock station will have to come up with something pronto to replace its morning star. Sources say one possible option that could work -- at least for a while -- is a syndicated comedic radio show called "The Bob & Tom Radio Show," fronted by Bob Kevoian and Tom Griswold. Punchline magazine referred to them as "midwest radio gods." : For WLUP, the chief virtue of picking up such a show would be the cost -- quite low in comparison to retaining Brandmeier and his production team. The downside is that Chicago audiences typically don't respond well to syndicated product. But Rick Balis, the man taking over programming responsibilities at the Loop in the wake of Thursday's mass firings, knows the Bob & Tom show well, because it airs on the St. Louis station KSHE-FM (94.7) that Balis also programs.

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