Ed Sherman interviews WSCR's Mitch Rosen

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: Personnel File: WSCR's Mitch Rosen : Posted by Ed Sherman : at 3/26/2009 6:00 AM CDT on Chicago Business : We recently introduced our new feature, the Personnel File. This is a chance to get some insights into the people who move and shake the sports business and media community in Chicago and elsewhere. : Today's participant is long-time sports radio executive Mitch Rosen. : Current position: Program Director, WSCR-AM 670 : Born: 1-17-66, Skokie : Education: Niles West High School; Winona State University : First job in sports: Sportswriter, Skokie Life Newspaper : Previous jobs: Radio since 1988; short stint as General Manager CBA team, Chicago Rockers : People who influenced you the most: Jimmy de Castro and Larry Wert. Both taught me the skills of managing people. : People you admire in the business: On-air talent, guys like Mike North, Dan Bernstein, Mike Murphy, and Terry Boers. All these guys understand sports radio and how to "play radio." : Most memorable day in the profession: Probably working the overnight shift during the first Gulf War. I was at WGN Radio, and I was able to produce talk shows through the night and track down people throughout the world. That was unbelievable. : What you value in a business relationship: Honesty. : Biggest challenge these days: Challenge between programming and sales. What makes good radio while establishing a business sense. : What would be the perfect day for you outside of your job: Hanging with my wife Mary and son Ben. We are a sports related family. : Favorite sports movies: "Slap shot" : Love to trade places for a day with: A Beer Vendor. It would be fun to talk to so many people. : White Sox fan or Cubs?: All Sox, business and personal : Favorite athlete to watch: Bobby Jenks : Words to live by: Radio is the best medium. It is still reactionary and instantaneous. The only competition to radio is radio itself.

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