Posted by Sgt Flipper on April 05, 2009 at 18:50:44:
Lose the farm reports. It wasn't that long ago they dropped the whole 1 hour format at High Noon.
What a money maker they gave up, clients like Square D were easy sales, but what a tune out. So someone in programming had the balls to dump that hour of radio. I can only imagine the lost revenue...
Now we still have to listen to the hog and corn futures on WGN during the "business reports" ...Max Armstrong and even worse "The Big O"...both of these guys seem out of place on the "new" sound of WGN. It is not that they are bad on the air, it is the content of their reports.
And maybe, just maybe they should stop the traffic on the 7's during the rush hours...They don't hit the traffic on the 7's and even skip it sometimes. They lie. It is not right. Go back to the traffic on the quarter hours.