Branding

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Posted by Armchair Consultant on April 08, 2009 at 11:20:07:

What ever happened to spending time and money to develop your own special brand that even your sister-stations were jealous of? All of this has been going down the drain at CC.

First WKSC drops their long-time imaging staff and decides to use the same voice guy as WGCI. I went "huh??" Now WKSC and WGCI share a staff member! A full time one at that! Nina cohosts the WGCI morning show and walks across the hall to do middays on WKSC after that.

Have things really gotten that bad that this is necessary??

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Re: Branding ugh 14:31:42 04/08/09 (0)

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: What ever happened to spending time and money to develop your own special brand that even your sister-stations were jealous of? All of this has been going down the drain at CC. : First WKSC drops their long-time imaging staff and decides to use the same voice guy as WGCI. I went "huh??" Now WKSC and WGCI share a staff member! A full time one at that! Nina cohosts the WGCI morning show and walks across the hall to do middays on WKSC after that. : Have things really gotten that bad that this is necessary??

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