Univision Avoids PPM Data In Chicago, Other Markets

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Posted by chicagomedia.org on May 18, 2009 at 13:26:27:

Univision Avoids PPM Data In Non-Accredited Markets

Buried in UNIVISION's Q1 financials that were reported FRIDAY (NET NEWS 5/15), was a suprise mention of the lack of PPM use in some markets. "UNIVISION RADIO is not using ARBITRON's PERSONAL PEOPLE METER (PPM) data in non-accredited PPM markets due to issues with the PPM measurement process and sample," the statement read.

With HOUSTON and RIVERSIDE accredited by the MRC, that leaves UNIVISION ignoring PPM data in top-5 markets NEW YORK, LOS ANGELES, CHICAGO, SAN FRANCISCO and DALLAS, along with other smaller markets.

ARBITRON had no comment on this issue.

(All Access)

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: Univision Avoids PPM Data In Non-Accredited Markets : Buried in UNIVISION's Q1 financials that were reported FRIDAY (NET NEWS 5/15), was a suprise mention of the lack of PPM use in some markets. "UNIVISION RADIO is not using ARBITRON's PERSONAL PEOPLE METER (PPM) data in non-accredited PPM markets due to issues with the PPM measurement process and sample," the statement read. : With HOUSTON and RIVERSIDE accredited by the MRC, that leaves UNIVISION ignoring PPM data in top-5 markets NEW YORK, LOS ANGELES, CHICAGO, SAN FRANCISCO and DALLAS, along with other smaller markets. : ARBITRON had no comment on this issue. : (All Access)

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