Posted by chicagomedia.org on June 19, 2009 at 16:19:49:
In Reply to: The Grobber is back... posted by Wow on June 19, 2009 at 16:18:07:
Les Grobstein takes WSCR-AM overnight slot
Les Grobstein, long a Chicago radio presence, is bringing his encyclopedic knowledge of local sports to an overnight weeknight show on CBS Radio's WSCR-AM 670, beginning Monday.
Mitch Rosen, program director at The Score, said the station believes that putting "The Grobber," 57, in the 1-to-5 a.m. slot will translate into a stronger lead-in Mike Mulligan and Brian Hanley, whose program now starts an hour because of the addition this month of Dan McNeil into WSCR's 9 a.m.-to-1 p.m. slot.
"Anytime you can have Chicago sports talk leading into morning drive it's a plus," Rosen said. "Les brings many years of Chicago sports talk knowledge to our audience. The overnight audience is, I believe, an untapped audience in Chicago.
"I started my career overnights and still remember the great amount of Chicagoans that are working, or just can't sleep," said Rosen, once a producer for the late Chicago overnight mainstay Eddie Schwartz. "Believe me, Les will keep people awake. Les cross-promoting the 'Mully and Hanley' show for people getting in their cars early, or starting their work day, will be great for us."
(Phil Rosenthal, Chicago Tribune)