Re: Arbitron Meters Will Track Chicago's TV Viewing

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Posted by Boris on June 24, 2009 at 17:08:30:

In Reply to: Arbitron Meters Will Track Chicago's TV Viewing posted by chicagomedia.org on June 24, 2009 at 13:59:25:

: Vaulting onto Nielsen's turf, Arbitron Inc. said Tuesday it will use its Portable People Meter radio audience measurement device to track TV viewership, according to the Wall Street Journal.

"Vaulting"? How far removed is this from "Project Apollo"?

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