WSCR finds winner in reporter contest

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Posted by Sauganash Woody Club on July 21, 2009 at 09:08:18:

Posted by Ed Sherman at 7/21/2009 2:19 AM CDT on Chicago Business

It might have been the result of a station promotion, but all that matters to Connor McKnight is that he has a job.

Mr. McKnight was the winner of WSCR-AM 670's "Pepsi Max Score Search" to find a new sports reporter for the station. A graduate of Wisconsin in 2007, he recently had finished an internship at Comcast SportsNet. He will begin with SCR in September.

It was an unconventional way to get a job, not to mention hiring a reporter. SCR, though, thought the promotion was a huge success on both fronts.

Nearly 1,000 people took part in the auditions, and besides Pepsi-Max, corporate partners included Budweiser, Cort Furniture and Wireless Planet.

More than 500 people attended the finals Saturday night at 115 Bourbon Street on the South Side.

"We got a lot of people involved and we hired a reporter with a lot of potential," said station manager Mitch Rosen. "It couldn't have worked out any better."

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