Posted by Duggout Doug on August 13, 2009 at 09:33:15:
In Reply to: July 2009 Arbitron PPM Ratings For Chicago Released posted by chicagomedia.org on August 13, 2009 at 07:30:53:
Here are the numbers comparing ESPN 1000 and The Score. The winner in each category is listed first.
For Persons 25-54 (Men & Women combined)...
For all day/all week/Mon-Sun 6:00am-Midnight:
WSCR is 17th with a 2.4 share
WMVP is 18th with a 2.3 share
For Mon-Fri 6:00am-10:00am:
WMVP is 10th with a 3.4 share
WSCR is 11th with a 3.2 share
For Mon-Fri 10:00am-3:00pm:
WMVP is 12th with a 2.8 share
WSCR is 20th with a 1.8 share
For Mon-Fri 3:00pm-7:00pm:
WMVP is 17th with a 2.6 share
WSCR is 19th with a 2.4 share
For Mon-Fri 7:00pm-Midnight:
WSCR is 17th with a 2.8 share
WMVP is 20th with a 2.1 share
For Saturday & Sunday from 6:00am-Midnight:
WSCR is 21st with a 2.2 share
WMVP is 31st with a 0.9 share
For JUST MEN 25-54...
Monday-Sunday 6:00am-Midnight
WMVP is 6th
WSCR is 7th
For JUST WOMEN 25-54...
Monday-Sunday 6:00am-Midnight
WSCR is 37th
WMVP is 41st
Over all, you would have to call this battle a draw. Except on weekends where WSCR has a decent advantage (and maybe weekday middays where WMVP has the stronger edge), both stations are pretty evenly matched, with both just barely beating out the other in ratings.