Re: WLS-FM: Satellite vs. Local

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Posted by dave on August 14, 2009 at 13:18:49:

In Reply to: WLS-FM: Satellite vs. Local posted by Cliff Edwards on August 14, 2009 at 13:18:23:

I suppose WLS-FM is content to be like 2 oldies stations blended into 1. They have no reason to go "local" middays since they wouldn't spend the money to get a personality who could duplicate or increase the current numbers.

Scott Shannon has been bashed on this and other boards, yet what he has been doing has been working.

It's the same point that Howard Stern proved. Listeners may prefer local programming, but they will listen to the best show, no matter where it comes from.

: I am confused about something and perhaps someone can enlighten me. If midday's are the highest rated day part on WLS-FM, which is when they are on the Scott Shannon feed, then why don't they duplicate that sound during other day parts. The station has one sound with Scott Shannon, and then a different sound during other times of the day. I know that when I listen to the Shannon show, there is an excitment to it. A wide variety of oldies are played. I am not finding this during other times...not that its bad...its not. One reason could be that 10-3 will eventually go local, but that would be altering the stations top show. It could be that they don't care because the oldies audience has nowhere else to go, but I doubt that. I am just trying to have this make sense to me. But perhaps after 30 years in radio, I should realize that not everything in radio makes sense!!

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