Help me understand ratings/revenue relationships

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Posted by Radio Roger on September 16, 2009 at 09:08:22:

Would somebody please tell me...

If 25-54 is so important in ratings, then why are the top billing stations WBBM and WGN? They are not the top stations in that demo. If agencies just buy 25-54, these stations wouldn't have a chance. Am I missing something? Maybe they are doing something right or do I have my facts all wrong?

And does anyone under the age of 30 or 35 even listen to radio anymore?

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