Former Chicago PD Mike Peterson named PD in Portland

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Posted by Bee(r) on September 29, 2009 at 12:20:13:

Heard the buzz? KRSK Portland hires former Chicago PD Mike Peterson

By oregonmedia — Monday, September 28, 2009; 11:07 pm Entercom Radio Portland confirmed in a press release this evening that Mike Peterson, former program director of WUSN in Chicago, is moving to 105.1 The Buzz (KRSK) next month.

Peterson resigned from CBS Radio's WUSN-FM and WCFS-FM one year ago in a surprise move, saying he wanted to work with his family's shade tree nursery and hop farm in St. Paul, Oregon. At the time, general manager Dave Robbins said in a memo that, "While the decision to leave was very hard for Mike and we will miss him greatly, the combination of this business potential and a return home to Oregon were simply too powerful to ignore."

WUSN is a highly-rated and highly-regarded country station that has held its format and call letters for 27 years.

According to today's press release, for the past ten months, Peterson has been a consultant for Sony Music on the Portable People Meter, Arbitron's new audience measurement system that came into use in Portland on September 17.

Erin Hubert, Entercom Portland vice president, said in today's statement that “Mike has a strategic programming mind and has programmed country, rock, and AC/Hot AC formats. He brings extensive PPM experience, a solid strategic mind, and strong communication skills to The Buzz."

KRSK, as well as Charlie FM (97.1 KYCH), were previously programmed by Dan Persigehl, who moved to Entercom stations in Kansas City last month.

Peterson officially joins KRSK on October 7.

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