Posted by chicagomedia.org on October 12, 2009 at 11:03:58:
Exclusive September PPM Analysis>
We Look At Chicago
October 12, 2009 at 4:28 AM (PT)
RADIOCRUNCH Principals KEVIN MCCABE and ANTHONY ACAMPORA take us through SEPTEMBER demographic results for CHICAGO.
Chicago: US99, WOJO Take Demo Crowns; MEGA On A Roll
* For the first time, CBS Country WUSN (US99) takes the 25-54 crown in CHICAGO. They unseat BONNEVILLE Hot AC WTMX (THE MIX), who had held that position the last five months.
* WTMX ties for 2nd with sister Classic Rock WDRV (THE DRIVE) and UNIVISION Regional Mexican WOJO.
* Speaking of WOJO, they move to the top spot with adults 18-34 and 18-49
* CLEAR CHANNEL Spanish Contemporary WNUA (MEGA 95.5) was up again in share 18-34, and ranks 5th in SEPTEMBER. They also jump to 11th 18-49.
* CLEAR CHANNEL Top 40 WKSC reaches a new share high 18-34 -- despite sliding from 1st to 2nd in rank. WKSC does move from 4th to 3rd 18-49.
* CBS Rhythmic WBBM-F (B96) was 4th 18-34 and 6th 18-49 -- keeping them ahead of CLEAR CHANNEL Urban rival WGCI -- which was 6th 18-34 and 8th 18-49.
* BONNEVILLE 80's-based AC WILV rises to 9th 25-54, putting it just ahead of CLEAR CHANNEL AC WLIT -- which does return to the top 10 25-54, tied for 10th place. CBS AC WWFS -- which has begun an aggressive transition to Hot AC ranked 23rd.
* CITADEL Classic Hits WLS-F (TRUE OLDIES 94.7) drops out of the top 10 -- sliding to 12th 25-54.
* Unlike LOS ANGELES, CHICAGO has an AM inside the top 10 25-54. CBS News WBBM-A ranks 7th 25-54.
* However, TRIBUNE Talk WGN may be #1 6+, but it is only 16th 25-54.
* While new Triple A sign ons in NEW YORK and LOS ANGELES have been challenged, heritage CBS outlet WXRT is a PPM winner in CHICAGO, ranking 6th 25-54.
* EMMIS sees mixed results in the WINDY CITY. Rock WLUP remains a steady performer -- ranking 8th 25-54. However, Alternative WKQX remains really challenged - ranking 11th 18-34, 19th 18-49, and 24th 25-54.