Posted by chicagomedia.org on October 12, 2009 at 11:05:35:
Tribune Co.'s national cross-platform ad sales group gets new push
Tribune365, a national cross-platform sales effort that Chicago Tribune parent Tribune Co. is counting on to snag new revenue by offering advertisers customized multi-market opportunities across all media platforms, is getting its own major marketing exposure for the first time in ad trade publications beginning this week.
In addition to Tribune Co. print, broadcast, mobile and digital properties around the country, Tribune365 also is the national sales representative for Belo's Dallas Morning News.
"As a content company, we're in the business of delivering local news, information and entertainment that consumers want -- when, where and how they want it," Don Meek, Tribune365's president, said in a statement. "Tribune365 gives our marketing partners unique access to innovative, multi-platform solutions that help reach their target audiences and meet their business goals."
Tribune365 said a national study on local media it commissioned in partnership with Cincinnati-based Personal Media Research indicated the best marketing solutions require the kind of multi-platform efforts it can provide, and consumers consider local news and information (and particularly newspapers) to a great extent in purchase decisions.
"A good offense is always the best defense and we're committed to evolving the business we're in and leveraging the power of our local media assets," Meek said. "We are already seeing positive results from advertisers who have come to us for innovative solutions to connect with their consumers."
Tribune365 National Solutions Group is promoting itself in AdAge, AdWeek, MediaWeek and BrandWeek with the tagline: "Tribune. We Deliver." And beginning Monday, at trb365.com/tribunewedeliver, it is showcasing its leaders in a series of video podcasts to drive home its points about local media and the value of a cross-platform approach for advertisers.
Posted at 12:01:00 AM by Phil Rosenthal/Chicago Tribune
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