Re: "Explaining the Options is Part of Radio's Problem"

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: *From: Chris Campbell : Director of Sales Marketing & Strategy : Emmis Interactive : Ken, : Quick note for you... Regarding Loop's Advertise with Us page you're incorrect when you say: "The kicker? This page is designed by Emmis Interactive..." : All of our affiliate's content is managed by the affiliate, we supply them with the software to serve up their content. I know you like to be accurate : Publisher's Note: Yes, accuracy is vital. Thank you for the correction. kd : : : : 97.9 The Loop - Emmis : : Here is radio's worst offender at offering nothing of value to potential advertisers. The Loop is a heritage Chicago station that's either suffering from too much hubris to see what's happening around it, or its management has so much business that it doesn't care what people uncover when researching whether to advertise on this station. : : Not only does this page offer a smorgasbord of non-relevant information for someone who clicked on the "Advertise with The Loop" link, it also offers no information at all to the person who is looking for a reason to spend money at The Loop. The call to action here is Advertise with The Loop. Unfortunately, it also doubles as a punch line. The kicker? This page is designed by Emmis Interactive, a reported leader in radio industry online ventures. (*See Reader Response, below.)

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