Posted by chicagomedia.org on October 26, 2009 at 10:03:58:
Tribune Co.'s national cross-platform ad sales group launches luxury effort, adds markets
Tribune Co.'s Tribune365 national cross-platform sales group is announcing a new initiative targeting affluent audiences for fashion, luxury, and beauty products heading into the holiday advertising season, extending into a trio of new markets in doing so.
The LX365 Luxury Media Network will make its debut representing not only a group of current Tribune365 partners -- Tribune Co.'s Chicago Tribune, Los Angeles Times and South Florida SunSentinel, as well as Belo-owned Dallas Morning News -- but also the Philadelphia Inquirer, San Francisco Chronicle and Houston Chronicle.
"With the addition of these three great media properties, LX365 reaches more than a million millionaire households," Don Meek, president of Tribune365, said in a statement. "Our network includes some of the country’s strongest luxury lifestyle markets."
Howard Griffin, vice president of national advertising for Philadelphia's Inquirer, Daily News and philly.com, called LX365 "yet another solution for businesses seeking to easily reach an upscale, high-quality audience in key major metropolitan markets" in the announcement.
Ken Whitfield, vice president of display advertising for the Houston Chronicle, added that his organization was "excited about the possibilities."
The Tribune365 National Solutions Group aims to help marketers hawk their wares across a variety of platforms, including TV, print, digital, mobile, direct marketing and event marketing. Besides the Dallas Morning News, it represents all Tribune Co. assets, including this newspaper and its Web site.
Posted at 10:03:00 PM by Phil Rosenthal, Chicago Tribune