Former WLS-AM PD Kipper McGee Speaks at TSBC...

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Posted by Annoyed on November 16, 2009 at 19:41:17:

This past weekend at the TSBC convention in Atlanta, Georgia.

From NTSMediaOnline.com:

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“Change Before You Have To”

So said longtime Talk radio programmer and RAB-certified digital marketing pro Kipper McGee at Saturday’s TSBC in Atlanta. “It’s no longer just about audio, it’s about your ‘brand-width,’” said McGee in his presentation. “It’s about effectively using an ever-widening selection of emerging distribution platforms from which to reach, impact and engage listeners with your brand.” In yet another TSBC session, Envision Radio Networks founder and CEO Danno Wolkoff boldly predicted to the current and aspiring Talk radio talents in the room, “Online, podcasts and other new media platforms will ultimately produce more revenues than your on-air show."

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: This past weekend at the TSBC convention in Atlanta, Georgia. : From NTSMediaOnline.com: : : - : “Change Before You Have To” : So said longtime Talk radio programmer and RAB-certified digital marketing pro Kipper McGee at Saturday’s TSBC in Atlanta. “It’s no longer just about audio, it’s about your ‘brand-width,’” said McGee in his presentation. “It’s about effectively using an ever-widening selection of emerging distribution platforms from which to reach, impact and engage listeners with your brand.” In yet another TSBC session, Envision Radio Networks founder and CEO Danno Wolkoff boldly predicted to the current and aspiring Talk radio talents in the room, “Online, podcasts and other new media platforms will ultimately produce more revenues than your on-air show."

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