Re: WHY SO SERIOUS?

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Posted by Annoyed on November 24, 2009 at 19:45:43:

In Reply to: WHY SO SERIOUS? posted by bsp on November 24, 2009 at 10:54:02:

Neither WLS-AM or WGN-AM have really specified in their branding that they are competing against each other. While they both identify themselves as "talk stations" and a source for news, the brand of talk between the two is quite different, with WLS being more political news orientated and current events, like. WGN has a lot more room for more non-serious and contemporary topics.

WIND-AM previously made a strong pitch to compete against WLS, with little slogans like "the only talk station with traffic every 15 minutes," and such. WLS for a while responded by ending their news with the slogan "WLS... live, local and first."

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: Neither WLS-AM or WGN-AM have really specified in their branding that they are competing against each other. While they both identify themselves as "talk stations" and a source for news, the brand of talk between the two is quite different, with WLS being more political news orientated and current events, like. WGN has a lot more room for more non-serious and contemporary topics. : WIND-AM previously made a strong pitch to compete against WLS, with little slogans like "the only talk station with traffic every 15 minutes," and such. WLS for a while responded by ending their news with the slogan "WLS... live, local and first."

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