The Score vs ESPN1000 -- A Look At Who Is Really #1?

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: Every month, there always seems to be a great interest in how the two all-sports stations in town are doing against each other. This is especially true since each are always bragging about being #1. The truth is, depending on which statistic they want to focus on they both are #1. The greater truth is that these two stations have been virtually tied for a very long time. Both are trying to get the lion's share of a small listener pool, but end up pretty much sharing that pool. Here are some breakdowns from the November ratings period that show these facts: : For the overall demographic (all ages)... : Monday-Sunday 6:00am-Midnight: : WSCR #17 (Median Age: 48) (90% Male/10% Female) : WMVP #18 (Median Age: 45) (86% Male/14% Female) : Monday-Sunday 6:00am-Midnight CUME: : WSCR #24 : WMVP #21 : Monday-Friday 6:00am-10:00am: : WSCR #9 : WMVP #14 : Monday-Friday 10:00am-3:00pm: : WSCR #14 : WMVP #18 : Monday-Friday 3:00pm-7:00pm: : WSCR #16 : WMVP #18 : Monday-Friday 7:00-pm-Midnight: : WSCR #23? (Note: I'm unsure of the accuracy of this particular number) : WMVP #13 : : For the 25-54 All Persons demographic ... : Monday-Sunday 6:00am-Midnight: : WSCR #10(tie) : WMVP #10(tie) : Monday-Friday 6:00am-10:00am: : WSCR #7 : WMVP #9 : Monday-Friday 10:00am-3:00pm: : WSCR #7(tie) : WMVP #11 : Monday-Friday 3:00pm-7:00pm: : WSCR #9 : WMVP #10(tie) : Monday-Friday 7:00-pm-Midnight: : WSCR #17(tie) : WMVP #4(tie) : Saturday-Sunday 6:00am-Midnight: : WSCR #20 : WMVP #18(tie) : : For the 25-54 Male demographic... : Monday-Sunday 6:00am-Midnight: : WSCR #3 : WMVP #2 : Monday-Friday 6:00am-10:00am: : WSCR #1 : WMVP #2 : Monday-Friday 10:00am-3:00pm: : WSCR #2 : WMVP #4 : Monday-Friday 3:00pm-7:00pm: : WSCR #2 : WMVP #3 : Monday-Friday 7:00-pm-Midnight: : WSCR #11(tie) : WMVP #2 : Saturday-Sunday 6:00am-Midnight: : WSCR #11(tie) : WMVP #6 : : For the 18-49 All Persons demographic... : Monday-Sunday 6:00am-Midnight: : WSCR #16 : WMVP #12 : Monday-Friday 6:00am-10:00am: : WSCR #4 : WMVP #9 : Monday-Friday 10:00am-3:00pm: : WSCR #10(tie) : WMVP #16 : Monday-Friday 3:00pm-7:00pm: : WSCR #13(tie) : WMVP #12 : Monday-Friday 7:00-pm-Midnight: : WSCR #20 : WMVP #10(tie) : : As you can see, it really is a back & forth fight, with no clear winner. If this were a boxing match, WSCR would probably be declared the winner by a very slim margin, both both boxers are basically punching each other into a tie right now. : WSCR does better in the mornings finally, while WMVP does much better in late nights & weekends. WSCR does better with an older crowd, while WMVP appeals to a slightly younger crowd. : Both can claim they are #1 in some area. Neither are completely #1 overall in all areas.

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