WCKG Format flip.. Dahl out?

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Posted by chicagomedia.org on October 02, 2007 at 10:16:02:

If you ask insiders at WCKG-FM (105.9) about changes to the station's format, they'll tell you it's no longer a question of "if" but "when."

Closed-door meetings at the CBS Radio talk station this week combined with format flips at a number of other former "Free FM" outlets in the company strongly point to a makeover of WCKG sooner rather than later.

Although there's more than enough blame to go around, the bottom line is that WCKG never recovered from the loss of Howard Stern's syndicated morning show at the end of 2005.

At this point, the two biggest questions are what the station would become and where Steve Dahl, who's under a long-term contract as afternoon host, would be deployed.

According to the latest figures from Arbitron, WCKG is tied for 28th place in the market with a 1.2 percent audience share.

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: If you ask insiders at WCKG-FM (105.9) about changes to the station's format, they'll tell you it's no longer a question of "if" but "when." : Closed-door meetings at the CBS Radio talk station this week combined with format flips at a number of other former "Free FM" outlets in the company strongly point to a makeover of WCKG sooner rather than later. : Although there's more than enough blame to go around, the bottom line is that WCKG never recovered from the loss of Howard Stern's syndicated morning show at the end of 2005. : At this point, the two biggest questions are what the station would become and where Steve Dahl, who's under a long-term contract as afternoon host, would be deployed. : According to the latest figures from Arbitron, WCKG is tied for 28th place in the market with a 1.2 percent audience share.

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