Posted by Bud on February 03, 2010 at 13:36:10:
CBS2 premiered its new early morning weekday show, "Monsters and Money in the Morning" this week. The show features former WSCR-AM "Monsters" Mike North & Dan Jiggetts, along side "Money" experts, Terry Savage and Mike Hegedus. Let's take a peek at the Nielsen overnight ratings for Monday...
WBBM-TV's "Monsters and Money in the Morning" is a two hour show, airing from 5:00am until 7:00am.
From 5:00am-6:00am, the averaged ratings yesterday for the 25-54 demographic looked like this:
WBBM-TV -- 0.1 rating / 1 share
WMAQ-TV -- 0.9 rating / 9.3 share
WLS-TV -- 1.3 rating / 12 share
WGN-TV -- 1.1 rating / 11 share
WFLD-TV -- 0.5 rating / 5 share
WPWR-TV -- 0.0 rating / 0.0 share
WCIU-TV -- 0.1 rating / 1 share
From 6:00am-7:00am, the averaged ratings yesterday for the 25-54 demographic looked like this:
WBBM-TV -- 0.1 rating / 1 share
WMAQ-TV -- 1.3 rating / 10.8 share
WLS-TV -- 2.3 rating / 17.5 share
WGN-TV -- 1.2 rating / 9.3 share
WFLD-TV -- 0.7 rating / 4.8 share
WPWR-TV -- 0.0 rating / 0.0 share
WCIU-TV -- 0.3 rating / 2 share
The 18-49 demographic ratings were almost identical. Basically, WBBM-TV's new show lost out to every local channel except for WPWR-TV, which was only airing infomercials. WBBM-TV's only bright spot was the first 15 minutes of the program, when they pulled in a 0.2 rating and a 2 share, thanks largely to a CBS News update program that was bringing in a 0.4 rating and a 6 share, that aired right before it.